Automation

The two things that hold projects up Almost every delay comes from one of two places. Business verification. Meta checks

The problem AI solves here Customers write however they write. “Do you have the 40mm brackets, need about 200, and

Two kinds of number Platform health. Whether you can keep using the channel at all. Business results. Whether it is

Why the stakes are higher here A chatbot on your website is a widget somebody can close. A chatbot on

The distinction that matters Sales on WhatsApp works when the customer starts it. Somebody clicks a “message us” button, asks

Why customers like it Support by email is slow and formal. Support by phone means waiting. Messaging is neither. The

Why connect it at all A WhatsApp interface on its own is a shared inbox with a nicer app. Connected

Why this matters commercially Most compliance articles are about avoiding fines. This one is about something more immediate. If you

Why templates exist Outside an open conversation, you cannot send a customer whatever you like. You send a template —

The test for any message Before designing anything, one question: Would the customer be annoyed if this did not arrive?