Automation

The distinction that matters Sales on WhatsApp works when the customer starts it. Somebody clicks a “message us” button, asks

Why customers like it Support by email is slow and formal. Support by phone means waiting. Messaging is neither. The

Why connect it at all A WhatsApp interface on its own is a shared inbox with a nicer app. Connected

Why this matters commercially Most compliance articles are about avoiding fines. This one is about something more immediate. If you

Why templates exist Outside an open conversation, you cannot send a customer whatever you like. You send a template —

The test for any message Before designing anything, one question: Would the customer be annoyed if this did not arrive?

It is not an app The most common misunderstanding: people expect to download something. There is no app. The WhatsApp

Why businesses want this WhatsApp messages get opened. Email often does not. For order updates, delivery notifications, appointment reminders and